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Good skin starts with consistency.
Simple routine . Real results. No Guesswork.
MEN WANT SKINCARE.
BUT THE INDUSTRY HAS OVER-
COMPLICATED IT.
BODDY LAUNDRY REMOVES DECISION FATIGUE — ONE ROUTINE, ONE , ZERO CONFUSION.
76%
DON'T KNOW HOW TO CARE FOR THEIR SKIN
87%
WOULD USE SKINCARE IF THEY UNDERSTOOD IT
74%
PREFER MASCULINE PACKAGING
the 6-step
system
THE 6-STEP
SYSTEM OVERVIEW
STEPS
1–3
MORNING
Protect and hydrate.
STEPS
4–6
NIGHT
Repair and restore.
STEP 1:
DAY CLEANSER
WHAT
IT DOES
Removes dirt, SPF, sweat and pollution without stripping.
HOW
IT WORKS
Chamomile and ginger calm irritation and energises dull skin whilst, lemon and lemongrass essential oils refresh and purify. Step 1 in the day time routine.
WHY IT
MATTERS
Men often overwash with harsh cleansers — this one protects the barrier.
FRESH SKIN.
ZERO FUSS.
PLANT-POWERED GEL CLEANSER THAT REMOVES DAILY BUILD-UP WITHOUT DISRUPTING YOUR SKIN BARRIER.
100% plant based
No sulfates, parabens, or silicones.
Made responsibly in the UK, biodegradable and vegan.
Biodegradable, cruelty-free, recyclable packaging.
STEP 2:
SERUM FACE OIL
WHAT
IT DOES
Feeds the skin barrier with essential lipids.
HOW
IT WORKS
Dry-touch blend of omegas and antioxidants = fast absorption. Step 2 in the day time routine.
WHY IT
MATTERS
Men’s skin barrier is often damaged by shaving, environmental irritants and weather conditions. Use in the morning for all-day hydration without the grease.
LIGHT AS AIR.
RICH AS EARTH.
DRY-TOUCH BOTANICAL OIL THAT FEEDS THE SKIN BARRIER WITH OMEGA FATTY ACIDS, ANTIOXIDANTS, AND VITAMIN E.
100% natural, cold-pressed plant oils.
No sulfates, parabens, or silicones.
Made responsibly in the UK, biodegradable and vegan.
Biodegradable, cruelty-free, recyclable packaging.
STEP 3:
DAY MOISTURISER
WHAT
IT DOES
Lightweight daily moisturiser with advanced actives.
HOW
IT WORKS
A combination of niacinamide, hyaluronic acid and barley ferment boosts daily skin hydration. Step 3 in the day time routine.
WHY IT
MATTERS
Upcycled ingredients = improved sustainability and added performance. Use after oil to boost hydration super and aid skin texture.
SMOOTH.
STRONG.
SUSTAINABLE
LIGHTWEIGHT DAILY HYDRATION POWERED BY UPCYCLED GINTONIQ® BARLEY FERMENT AND CLEAN SCIENCE ACTIVES.
Made using upcycled ingredients.
No sulfates, parabens, or silicones.
Made responsibly in the UK, biodegradable and vegan.
Biodegradable, cruelty-free, recyclable packaging.
STEP 4:
NIGHT CLEANSER
WHAT
IT DOES
Deep night time cleanse to reset skin.
HOW
IT WORKS
Plant surfactants and anti-inflammatory botanicals remove stressors and purify without stripping. Step 1 in the night time routine.
WHY IT
MATTERS
Evening cleansing is essential for restoring men’s skin.
RESET.
RINSE.
RECOVER.
NIGHT TIME GEL CLEANSER THAT REMOVES SWEAT, POLLUTION AND SPF WHILE SOOTHING AND RESTORING SKIN OVERNIGHT.
100% plant based surfactants.
No sulfates, parabens, or silicones.
Made responsibly in the UK, biodegradable and vegan.
Biodegradable, cruelty-free, recyclable packaging.
STEP 5:
EYE CREAM
WHAT
IT DOES
Targets tired eyes, puffiness and dark circles.
HOW
IT WORKS
Caffeine, niacinamide and hyaluronic acid refreshes and firms skin and combats fine lines and wrinkles. Step 2 in the night time routine.
WHY IT
MATTERS
Targets the most visible sign of fatigue for men.
BRIGHT EYES.
LIGHTER
FOOTPRINT.
Lightweight bio-active eye cream that hydrates, smooths, and de-puffs eyes using caffeine and upcycled baobab extract.
98% natural-origin ingredients and fragrance free.
Contains niacinamide and hyaluronic acid.
Made responsibly in the UK, biodegradable and vegan.
Biodegradable, cruelty-free, recyclable packaging.
STEP 6:
NIGHT OIL MOISTURISER
WHAT
IT DOES
Repairs skin barrier overnight.
HOW
IT WORKS
Rosehip, grapeseed and vitamin E rejuvenate and protect the skin.
WHY IT
MATTERS
Men lose moisture overnight, especially post-shave.
RECHARGE
WHILST YOU
SLEEP.
Zero-water oil treatment that repairs and restores overnight using cold-pressed rosehip, grapeseed and vitamin E.
100% natural ingredients with no fillers.
Contains niacinamide and hyaluronic acid.
Made responsibly in the UK, biodegradable and vegan.
Biodegradable, cruelty-free, recyclable packaging.