Home / Guides

Men's Skincare on a Budget: What Matters and What to Skip

Short version: spend on the three things you use every day, skip everything else. A face wash, a serum, a moisturiser. Add the night three when you are ready. Ignore masks, toners, scrubs and anything with a celebrity on it. Consistency beats price every time.

Where the money actually goes

The skincare industry makes money on products you use twice and forget. Serums for one problem, masks for Sunday, a scrub you should not be using anyway. A routine of three to six products you use every single day costs less per month than the drawer of things you do not.

Spend on

A face wash. Because you use it twice a day, every day, and the shower gel alternative is what causes half the problems.
A moisturiser. Every morning. The single most visible step.
A serum. If you can stretch to a third, this is the one that makes the difference you can see.

Skip

Scrubs and exfoliating pads. They irritate.
Toners. Solving a problem the wash should not create.
Masks. Nice on a Sunday, does nothing Monday to Saturday.
Anything promising results in a weekend.

What it costs with us

Morning three as the AM Routine Set, £50. Night three as the PM Routine Set, £50. All six as the Full Routine Set, £49.99 (was £89), versus £120 buying them one at a time. Subscribers get the first box for £44.50, free UK delivery, and can skip, pause or cancel with one click.

The routine, in order

Morning, 1 2 3. No.1 Day Cleanser, No.2 Day Serum, No.3 Day Moisturiser. About a minute. Together as the AM Routine Set, £50.

Night, 4 5 6. No.4 Night Cleanser, No.5 Eye Cream, No.6 Night Oil. About a minute. Together as the PM Routine Set, £50.

All six as the Full Routine Set, £49.99 (was £89), which is the cheapest way to own the lot. Made in the UK, vegan, cruelty free, dermatologist tested, and the full ingredient list is on every product page.

Questions

If I can only buy one thing? The moisturiser, then the wash. If you buy one set, the AM Routine Set, because it is the habit you will keep.

Is the subscription cheaper? Yes. £44.50 for the first box, £49.99 for the second, then £89 a delivery with free UK delivery, and you can skip, pause, move or cancel with one click.

Is expensive better? No. What you use every day is better than what you use occasionally, at any price.